Good morning. Hello. ’Sup?
From customers to employees to “the street,” institutions set expectations with multiple audiences every day.
We help align conversations from the C suite to the sales floor so your constituents can get to know and love the real you.
- Arch MI
- Atlanta Fire Rescue
- Baptist Health
- Delta Community Credit Union
- Friends of Refugees
- Georgia Power
- Serta Beauty
- United Health Group
- Waffle House
- Wolfson Children's Hospital
At one time, there were three of us, an office at 3 West Paces Ferry Road, and three disciplines – advertising, public relations and direct response. Over the next decade, we added 40 or so folks and relocated three times. We also grew our capabilities to offer any form of corporate communications, from your web presence and social conversation to corporate reports and, of course, paid media. But the one constant has always been our focus on changing the opinions of three often conflicting audiences – the customer, the employee and “the street.” Because we believe that aligning expectations with these groups is critical to defining a brand and maximizing your return on communications investments.
Jackson is a firm believer in company culture and instills a philanthropic, service-oriented mindset in all his employees. His teams have won numerous national awards for marketing effectiveness, including several EFFIEs and recognition from the United Nations Environment Programme. He has served on the board of the Buckhead Coalition, Georgia Chamber, Public Broadcasting Atlanta, Empty Stocking Fund, Glenn Institute for Philanthropy and Service Learning at The Westminster Schools, and the Atlanta Police Foundation, to name a few.
Past experience for Jackson client-side includes owning brand communications and sponsorship for Georgia Power and leading the brand team at Simmons Mattress Company. Agency experience includes Account Director for Simmons Beautyrest at Tucker Wayne and Account Group Director at Campbell Mithun Esty. An idealist at heart and a firm believer in handshake deals, Jackson doesn’t feel the need for written contracts with any of his clients. And in 18 years of running the agency, he’s never had reason to regret it.
Rick comes honestly by the broad strategic and financial communications expertise he brings to three, with earlier stints at Gannett Broadcasting, where he became the company’s youngest executive producer at 26; integrated B2B powerhouse Abovo Marketing Group; and Duffey Communications, where he was director of consumer brands/corporate services, with clients including AT&T, Kinko’s and Kroger.
Whether it’s strategy, client satisfaction, or even agency reputation, Rick is always working hard to keep clients and co-workers as happy and energized as he always seems to be.
Unsurprisingly for a crisis communications specialist, Rick enjoys a good challenge no matter where it comes from. He spends his free time training for marathons, cycling, and flying his amphibious aircraft.
Mandi started with three over 15 years ago after completing her Master’s in editing at the University of Denver. She quickly climbed the ranks by managing and growing many of our key clients, including Waffle House, Baptist Health and Georgia Power. Mandi has an uncanny knack for anticipating our clients’ needs long before they even see them. Her energy is boundless. And she always seems to have the right answer for everything, from the proper use of the semicolon to how a public utility can maximize its marketing budget while raising its customer satisfaction index. Mandi’s leadership has led to Emmys, Addys, Tellys, Webbys and more.
Mandi lives just a few blocks from the office with her husband and two young children. Her only weakness and constant disappointment is a love for the Cleveland Indians.
Brad’s work has been featured in One Show and Communication Arts. He has won best of shows and several EFFIEs. Before founding three with Jackson Houk and Jeff Cole, Brad worked at several standout Atlanta agencies including WestWayne. In addition to serving as creative lead on NAPA Auto Parts, Brad art directed the original Simmons Beautyrest bowling ball spot that led to double-digit increases in mattress sales and unprecedented industry attention. Today, Brad’s focus at three is on strategy, bringing as much creativity to the brief as his creative teams bring to the final campaigns.
Outside work, you might find Brad searching album bins for a rare Beatles pressing, slow grilling something amazing for dinner when his three adult sons are in town, or watching deer and wild turkeys with his wife from the deck of their log cabin.
A year into his first job, Jeff became the lead writer on the Ritz-Carlton Hotel account, helping them expand from two properties in Atlanta to dozens around the world. With numerous awards, including One Show, Communication Arts, two EFFIEs and one of Adweek’s Best Ads of the Year, Jeff knows how to turn smart, strategic thinking into deliberate and impactful creative work. One of the founders of the agency, Jeff is constantly working to ensure that every project we take on is executed with the same level of attention, care, and imagination that set us apart from the beginning.
Jeff lives in a converted boathouse on a lake outside Atlanta with his wife and daughter. A long-suffering Falcons fan, he is still working through the 2017 Super Bowl. We try not to bring it up around him.
Heather kicked her career in media off with a bang – actually more like a glug – helping Chernoff/Silver debut the Coburg Dairy ChugBug promotion to launch Chugs in conjunction with the updated VW Beetle. The program led to double-digit sales increases for Coburg, and as much free milk as Heather and her co-workers could drink. At Initiative Media, Heather led the expansion of the Home Depot Expo Design Center and oversaw Expo’s outreach to Caribbean and Latin American consumers while also launching its Landscape Supply Division. Heather oversees a team of media specialists handling everything from the needs of AOR clients like Georgia Power and Baptist Health to media-only clients like Moe’s Southwest Grill.
Although a graduate of the University of South Carolina, she bleeds Clemson orange. Family thing, she says.