Gail Ferman

Interactive and Direct Marketing

Defining Moments

Opening Digitas’ Atlanta office in 2008 and making it the network’s fastest growing office within year one. Helping brands such as Delta and IHG overhaul their loyalty programs, including a five week photoshoot around the world to destinations such as the Seychelle Islands, Malta, and Thailand. A tough job, but someone needed to do it. Leading Delta’s social and digital strategy which culminated with the launch of the first airline mobile app. Bringing new products to market at Capital One which promoted responsible financial behavior (in addition to pushing credit card offers which did the opposite).

Alma Mater
Syracuse University

Hometown

Lancaster, Pennsylvania

Family

Husband: Alan. Children: Mitchell and Sydney

Previous Clients
lanier
Career Path

Rauxa | Managing Director
Digitas | VP, Group Director
Modem Media | VP, Group Director
Digitas | Account Supervisor
Bronner Slosberg Humphrey | Traffic Manager, Associate Account Executive, Account Executive

Contact

E-Mail: gferman@3atlanta.com