Who wouldn't want a new hawg?

The Original Chopper Giveaway gave participants the chance to win a custom motorcycle designed and built by the famed Orange County Choppers. Visitors to the Original Bike Spirits Facebook page were invited to upload a picture or video illustrating what makes them and their bike an original for a chance to win the custom chopper. The giveaway drove a record amount of traffic to OBS's Facebook page with over 50,000 "likes" and 12,043 pieces of user-generated content uploaded during the promotion.