HGTV HOME Flooring by Shaw collection launch
three supported Shaw Floors, in partnership with HGTV and Sherwin-Williams, in planning and hosting a chic reception in New York City to celebrate the consumer media launch of the HGTV HOME Flooring by Shaw and HGTV HOME by Sherwin-Williams collections. Life-size room vignettes highlighted for the media attendees - including representatives from LIVE! with Regis & Kelly, Better Homes and Gardens, Martha Stewart Living, Architectural Digest and Veranda - how the collections' flooring and paint products add style and personality to a home.
HGTV Home Flooring by Shaw
Shaw was one of the first manufacturers to partner with HGTV on their home improvement line. three helped launch the program with messaging across all mediums, including good ole fashioned print.
The Rooms Campaign
While beauty and fashion are important to the flooring purchase decision, buyers are in a much more practical mood these days. Simplicity is the key in the new national campaign for Shaw – beauty, reality and a two-word headline.
The World's Largest Pie Fight
More than 400 participants wielding 1,200 cherry, chocolate and apple pies broke the Guinness World Record – and demonstrated the stain-fighting ability of Shaw Anso Nylon carpet.