Tougher than golf
While competitors like Club Car showed beauty shots of their carts next to greens at sunset, we embraced the reality of the typical weekend golfer – usually located anywhere but the middle of the fairway. Yamaha's heritage of building ATVs and Waverunners only added to the durability story of their golf carts.
Unbeknownst to management, the factory began stamping "Tougher Than Golf"
onto the engines.