Greasing the skids
Zep45 is a line of industrial penetrants and lubricants. In addition to designing the cans, we created this simple, yet slightly gritty site that would appeal to a blue collar audience that just wants to get the job done quickly and easily.
The Zep Commercial Clean-up for the Holidays Sweepstakes gave participants the chance to win Home Depot gift cards and interact with the brand through a cleanup quiz game. The sweepstakes spiked traffic to Zep's Facebook page with over 5,300 "likes" during the promotion.
Not just the pros' choice
Our client at Zep told us that many of their commercial accounts had a hard time keeping Zep cleaning products from mysteriously vanishing at closing time. Sounded like a great idea to us … for a commercial.