Greasing the skids

Zep45 is a line of industrial penetrants and lubricants. In addition to designing the cans, we created this simple, yet slightly gritty site that would appeal to a blue collar audience that just wants to get the job done quickly and easily.

Zep Commercial

The Zep Commercial Clean-up for the Holidays Sweepstakes gave participants the chance to win Home Depot gift cards and interact with the brand through a cleanup quiz game. The sweepstakes spiked traffic to Zep's Facebook page with over 5,300 "likes" during the promotion.

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Not just the pros' choice

Our client at Zep told us that many of their commercial accounts had a hard time keeping Zep cleaning products from mysteriously vanishing at closing time. Sounded like a great idea to us … for a commercial.