three
the challenge
There are many options for cancer treatment in NE Florida including Mayo Clinic and Cancer Treatment Centers of America. The partnership between Baptist Health and MD Anderson is still relatively recent. Patients needed to know that the nation’s highest ranked cancer care is now available close to home.
the solution
We interviewed patients, family members, surgeons, nurses – anyone who might add to the stories. We then helped them get comfortable in front of a camera to tell us in their own words what makes BMDA so special.