the challenge

We wanted to find a convincing way to communicate that Delta Community offers all the capabilities and conveniences of the larger banks with the personal attention of a local credit union.

the solution

In interviews with Delta Community members over the years, we’ve been moved by the passion they feel toward their credit union. So, we tried to capture their enthusiasm while enhancing it with animation.

While member stories were ideal for video, we created an inviting photography and headline driven approach for mediums such as in-store signage, collateral, and OOH.

the results

In the first two months after breaking the new campaign, Delta Community saw its highest member growth in history.