three
meet & three
There are countless events companies. There are lots of marketing communications firms, too. But very few combine the best of both disciplines. Whether it’s a national sales meeting, a charity gala or a product launch, three surrounds each event with deeper experience. Themes are more creative and on brand because they are crafted by seasoned copywriters and art directors – not producers wearing too many hats. Videos have a higher level of finish. Even PowerPoint templates are taken to another level.
The result is an event that excites, motivates, entertains and, best of all, helps grow your business.
the challenge
After partnering with MD Anderson, Baptist Health made a commitment to expand their cancer treatment center in Jacksonville, Fla., in order to meet the growing needs of the region. To thank their donors and the community for being so supportive and generous, they came to three to help create a spectacular event.
the solution
three concepted and created everything from the event logo to the décor, including giant column structures wrapped with images and quotes from donors, physicians and caregivers. An animated video centered the space and brought to life the progress of the expansion while an emotionally compelling patient video kicked off a presentation by the CEO. Oversize banners hung from the tall ceilings of the historic rail station, and live music entertained over 600 attendees celebrating “The Brightest Light in Cancer Care.”
the challenge
Each year Arch Mortgage Insurance holds a National Sales Meeting for their sales team at a destination resort, where they strengthen bonds and uncover new and better ways to build their business.
the solution
three has been Arch MI’s trusted event planner for seven years straight and has been involved in every step of the process from site selection to concepting and implementation of off-site team-building events. three designs and custom builds all the stage assets and signage throughout the hotel property, handles the on-site AV setup and themes the dinner events each night. We even develop and source awards for top sales performers and takeaway gifts for attendees.
the challenge
Shaw Floors needed help launching its new line of nylon carpet at an international dealers convention in Texas.
the solution
three developed and executed The World’s Largest Pie Fight on top of Shaw’s Anso™ carpet to prove superior stain resistance. The memorable spectacle involved almost 500 participants as well as 1,200 cherry, chocolate and apple pies. When it was over, Shaw Floors successfully achieved a Guinness World Record. The event garnered significant trade and consumer press attention, and importantly, Shaw retailers couldn’t wait to tell their customers how easily Shaw Anso™ carpet cleaned up, with a great story to prove it.
the challenge
Beautyrest wanted to launch its new IQ mattress at the annual Las Vegas Market, a week filled with competing attractions from rival companies. three was asked to help create a “can’t miss” event.
the solution
Landing on a futuristic theme to mirror the advancements in the new mattress, three wowed attendees with out-of-this-world staging, décor and performances, all centered around the “Future of Sleep” positioning we developed for the brand. Even the event location was unique and relevant to the unveiling – the Lou Ruvo Center for Brain Health, designed by Frank Gehry.