generating opportunity across Georgia


the challenge

For decades, Georgia Power, the state’s biggest provider of energy, has also been a huge contributor of economic growth. They have an entire team that encourages businesses from across the country and the world to relocate to Georgia. The result has been an incredible number of new jobs. The only problem was, few people knew about it. Georgia Power wanted to get the word out, but in a way that was as honest and genuine as their dedication to the well-being of their fellow citizens.

the solution

We created a complete campaign that highlighted all the work that Georgia Power puts into promoting our state to prospective businesses. And we featured plenty of the results from across the state, including some incredible factories that are responsible for thousands of good jobs.

TV and online video captured the story of economic growth from every corner of the state.

Digital and print executions delivered the message to targeted audiences.

the results

Overall, the Economic Development campaign was one of Georgia Power’s strongest yet, generating impressive impact across multiple mediums.

41%of TV viewers linked Georgia Power with job creation

50%brand linkage rate for digital banners

30%brand linkage rate for radio