Changing the way Georgia Power connects


the challenge

How does a power company that’s over 100 years old speak to a fresh, more diverse audience? To find the answer, we decided to change the way we listened.

the solution

We spent nine days filming and capturing thousands of sounds at various power plants using equipment able to pick up even the slightest sound wave. We turned each of those sounds into individual music notes. Then, working with only those notes, we composed a series of music videos that only a power company could create, “Sounds of Georgia Power.”