For years Beautyrest was stalled in third place among leading mattress brands. Like most manufacturers, Beautyrest relies on retail sales associates to sell the vast majority of its inventory. In other words, the people who stand three feet from the consumer on the sales floor and have the power to steer them to a competing brand.
We created a series of Beautyrest-centric tools designed specifically for retail sales associates (RSAs) to help them succeed and thus cultivate brand loyalty. SleepSells.com helps educate RSAs with blog-based content. Simple Facts videos simplify mattress technologies and sales concepts to help RSAs sell better than ever. And Simulator™ serves as the sleep industry’s first virtual reality mattress app that breaks down mattresses layer by layer.