At one time, there were three of us, an office at 3 West Paces Ferry Road, and three disciplines – advertising, public relations and direct response. Over the next decade, we added 40 or so folks and relocated three times. We also grew our capabilities to offer any form of corporate communications, from your web presence and social conversation to corporate reports and, of course, paid media. But the one constant has always been our focus on changing the opinions of three often conflicting audiences – the customer, the employee and “the street.” Because we believe that aligning expectations with these groups is critical to defining a brand and maximizing your return on communications investments.